Green Bay riders can catch a Lyft

Lyft driver

GREEN BAY, Wis. (WBAY) – Ride service company Lyft officially launched in Green Bay on Thursday.

The company uses a smartphone app to connect riders with local drivers.

To celebrate, Lyft is offering new passengers $5 off their first ride if they enter the code LYFTINGRB.

The four-year-old ride service now operates in more than 200 U.S. cities.

Uber, a similar ride service, started picking up passengers in Green Bay in October, 2014.