East Town Mall proposal goes back to City Council for the 3rd time

Green Bay City Council has already rejected the plan twice

GREEN BAY, Wis. (WBAY) – Developers who want to revamp East Town Mall are hoping the third time is the charm.

The Redevelopment Authority once again approved terms for the project, and it goes back to city council on Tuesday.

The developers from Lexington Realty out of New Jersey are very firm about their terms. The Redevelopment Authority has approved the same financial assistance deal providing about two million dollars upfront for the project and another one million when it’s complete, now three times.

That still isn’t sitting well with Alderman Guy Zima.

“When you think of them, the city, contributing $3 million to a $3.8 million purchase it’s like buying the building and giving it to them to remodel and do what they want, and I think it’s an extremely dangerous precedent,” said Zima.

Zima rejects the proposal, saying the city should wait it out and leave the property on the market a while longer.

The developers want to renovate the mall so storefronts face outside. They also want to bring in a sporting goods store, a grocery store, and a new location for the Brown County Library.

Once voting against the plan, Alderman Mark Steuer said on Monday afternoon that he’s now on board.

“My feeling is that especially with retail, things are changing. You have a lot of folks that are buying online now, you’ve got the ‘Amazons,’ and they have all different ways of shopping we need to look at ways to try to keep folks in the area,” said Steuer.

City Council gets its third chance to review the plan Tuesday during a special meeting at 5:15 p.m.