WalletHub and BestBlackFriday.com reviewed the Black Friday circulars for the biggest U.S. retailers. And a lot of it looks familiar.
BestBlackFriday.com found 96% of the top 25 retailers are repeating Black Friday offers from last year, and 80% are repeating five or more (they stopped counting at five). Sears was the most likely to recycle — 28% of the offers advertised this year were advertised last year, too) — followed by office supply stores Office Depot/Office Max (20.5%) and Staples (18.2%).
The retailers with the “freshest” deals in 2016 were Dell Home (2.7% recycled), CVS Pharmacy (3.4%) and Target (4.1%)
But if you didn’t take advantage of those deals last year, hoping the price would go down, you’ll be disappointed to hear it’s likely to cost you an average of $11.88 more per item than last year.
WalletHub says Macy’s is offering the deepest discounts on Black Friday sale items, an average of 63.35% off. It’s followed by Stage stores (62.81%) and JCPenney (62.79%).
Big Lots is offering the lowest discounts on its Black Friday sales items (23.52% on average), followed by Amazon (24.7%) and Costco (25.4%), but these sellers are known for already lowering the prices of the items they sell.
After looking at 8,000 items from 35 retailers, WalletHub says on average an item on sale on Black Friday will cost 39% less than its everyday price.
Toys are most likely to be discounted (account for more than 28% of the advertised Black Friday offers), while books, movies and music are the least advertised (not even 1%).