Deer hunt boosts gun sales


NORTHEAST WISCONSIN (WBAY) – Local dealers have been seeing a steady stream of hunters stocking up on guns before the opening of the gun-deer hunt season.

When traffic flows north, Gus’ Guns in Suamico does well.

“Selling a lot of hunting rifles,” said employee Kyle Engels. “People were pretty much getting ready for the season the last month or so.”

Engels said gun sales have gone gangbusters. It happens every year, and he says it never gets old.

“We get a little hectic, but we get through it,” he said.

Deer hunters were also picking up items at Rocky Ridge Shooters Supply in Oconto Falls.

“It just finally calmed down,” said owner Mark Micoley. “Everybody running to get those last-minute items they needed. Mainly today, it’s been you know, ‘I need a knife. I need some ammo, maybe a hat.'”

Micoley said the past few weeks have been so busy that he has had to call in some help. He’s not complaining. He’s hopeful that every gun-deer hunt season brings a lot of business.

“Easily 50 to 60 guns and ammo cases,” he said. “I couldn’t really tell you how many cases of it.”

Even as rifles are taken off the racks and stacks of ammo slowly dwindle, Micoley said the real joy is seeing excited, passionate hunters preparing for a tradition that has been passed down through several generations.

“There are so many families come in here,” Micoley said. “I had a couple [of] families today that were picking up just little things. One gal was coming in just to get a sling for her rifle. And you can see that it’s being passed down.”

Both shops say the rush is over for now. Christmas is the last big push for sales left before the year is over.